Resist untying during rapid lateral movements.
BRCĒ Kids Laces
Built for Kids (Ages 3–12)
Patent-protected grip tech designed for uniforms, recess, play, practice, and everyday movement.
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
- In stock
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The new lacing standard of the world's most recognizable leagues.
Shop BRCĒ laces
Precisely engineered for each sport
Running
Arch Support. Light Weight.
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ Running Laces
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
Hoops
Ankle Stability. Extra Grip.
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ Hoops Laces
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
Racket
Ultra Strong. Better Traction.
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ Racket Laces
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
Football
All Weather Grip. Ankle Stability.
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
BRCĒ Football Laces
Regular price
$14.99 USD
Regular price
$19.99 USD
Sale price
$14.99 USD
Hockey
Maximum Grip. Rigid Support.
Regular price
$19.99 USD
Regular price
$24.99 USD
Sale price
$19.99 USD
BRCĒ Hockey Laces
Regular price
$19.99 USD
Regular price
$24.99 USD
Sale price
$19.99 USD
Why Shoelaces?
While shoelaces may seem basic, they are the most critical tension-bearing part of your footwear. They anchor the shoe around your foot and impact ankle alignment, pressure distribution, and overall stability.
BRCĒ laces
never quit.
Untie-Resistant
Support
Grip tightly to footwear eyelets and uppers.
Pressure Distribution
Provide enhanced ankle lockdown, critical for performance and injury prevention.
Precisely Engineered
Are shaped and tension-calibrated (round/flat, 3–15 mm wide) for different sports.
Created by athletes for athletes
#TEAMBRCĒ
Proven athletes at both the college and professional level aren’t just rallying behind the mission—they’re invested in it.
